Brand24 is a solid social listening tool, but if your audience lives on Reddit, its broad approach feels like using a fishing net to catch a specific type of fish. You get a lot of noise and miss the conversations that actually matter. As founders, we learned this the hard way. Generic alerts from all-in-one platforms just don't cut it for customer acquisition, product feedback, and spotting competitive weaknesses on Reddit. You need a tool built for the job.

This guide is different. It’s a practitioner-led, founder-to-founder comparison of Brand24 alternatives that prioritize Reddit monitoring. I’m sharing what we do inside BillyBuzz—the actual filters, subreddits, and alert rules we use to find high-intent leads. We'll look at the tools we've tested and help you decide which one fits your team size and use case, so you can stop scrolling and start engaging.

Who Needs a Reddit-First Tool vs. an All-Channel Suite?

Searches for "alternatives" are high-intent, and adding "Reddit-focused" narrows the competition significantly. This is where you find people ready to make a decision.

• You need a Reddit-first tool if: You're a startup founder, indie hacker, or small marketing team. Your goal is direct engagement, lead generation, and customer development. You need fast, high-signal alerts from specific subreddits, not a 50-page report on brand sentiment. Speed and relevance are your currency.
• An all-channel suite (like Brand24) is better if: You're a larger enterprise or agency managing brand reputation across dozens of channels. Your primary need is comprehensive reporting, trend analysis, and integrating Reddit data into a broader marketing dashboard for stakeholders.

Quick-Look: Reddit Monitoring Tools Comparison (2025)

Tool	Alerts Speed	Relevancy Scoring	Pricing Starts (monthly)	Supported Platforms
BillyBuzz	Near Real-Time	AI-powered (High)	$15	Reddit, X, Quora, more
Octolens	Near Real-Time	Keyword-based (Medium)	$49	Reddit, Forums, News
Redreach	Near Real-Time	AI-assisted (Medium-High)	$39	Reddit
GummySearch	Delayed (Research Focus)	Keyword-based (Low)	$29	Reddit
Brand24	Standard	Keyword-based (Low-Medium)	$79	All major social, web

Mini-Reviews: The Top 5 Reddit-Focused Tools

We've used or deeply tested these tools. Here’s the unfiltered take.

1. BillyBuzz

This is our tool, built because nothing else did what we needed. BillyBuzz is designed for one thing: finding high-intent conversations on Reddit and getting them to you fast enough to act. It moves beyond simple keyword flagging with context-aware AI that scores leads for relevance. Instead of just "our brand was mentioned," you get an alert saying, "Here's a user in r/sysadmin looking for a backup solution that integrates with AWS."

How We Use It Internally:

• Alert Rule: We have a project that monitors 30+ SaaS-related subreddits (e.g., r/SaaS, r/startups, r/smallbusiness).
• Filter Example: ( "looking for a tool" OR "alternative to" OR "recommend" ) AND ( "social media" OR "analytics" ) -competitorA -competitorB
• Workflow: High-relevance alerts are piped directly into a #leads-reddit Slack channel. Our team uses pre-written but customizable response templates to engage within minutes. For example:

  "Hey [username], saw you were looking for a social analytics tool. I'm one of the founders of [OurTool]. We built it specifically to solve [the problem they mentioned]. Happy to answer any questions if you're curious."

This process turns Reddit from a time-sink into a predictable lead channel. Our full list of features breaks down how the AI scoring works.

• Best for: Founders, sales teams, and marketers who need a direct pipeline of qualified leads from Reddit.
• Pricing: Starts at $15/month. See our full /pricing.
• CTA: Start a 7-day free trial.

2. Octolens

Octolens is a solid, no-frills monitoring tool that extends beyond Reddit to include forums and news sites. It's great for casting a wide net to catch brand mentions and relevant keywords across the web. The setup is simple, and it delivers reliable email or Slack alerts.

Its Reddit monitoring is keyword-based, meaning it’s good at finding direct mentions but less effective at uncovering high-intent conversations where your brand isn't named. For example, it will find "Does anyone use BillyBuzz?" but might miss "What's the best tool for Reddit lead gen?".

• Best for: Teams who need basic, wide-ranging brand mention tracking across Reddit and other text-based communities.
• Pricing: Starts around $49/month.
• Limitation: Lacks the AI-powered relevancy scoring needed to filter for genuine sales leads effectively.

3. Redreach

Redreach is built specifically for Reddit lead generation. Its AI helps identify posts where users are expressing purchase intent, which is a big step up from simple keyword matching. It helps you find people asking for recommendations or complaining about a competitor's product.

The interface is clean and focused on providing a feed of opportunities. While its AI is good, it can sometimes be a bit broader than a highly-tuned system. We found it useful for surfacing conversations we might have otherwise missed, but it required an extra layer of manual filtering from our team.

• Best for: Sales and marketing pros who are 100% focused on Reddit and want an AI-assisted feed of potential leads.
• Pricing: Starts at $39/month.
• Limitation: It's Reddit-only, so you'll need another tool if you want to monitor other channels.

4. GummySearch

GummySearch is less of a real-time monitoring tool and more of an audience research platform for Reddit. It’s brilliant for customer development. Founders use it to find communities where their target audience hangs out, validate startup ideas by analyzing common pain points, and discover content ideas that will resonate.

Instead of setting up alerts, you actively search for keywords and conversations. For example, before we launched a new feature, we used it to search subreddits for phrases like "I wish my tool could..." to validate demand. It's a strategic tool, not a tactical, real-time alerting engine.

• Best for: Early-stage founders, indie hackers, and product managers doing customer discovery and market research on Reddit.
• Pricing: Starts at $29/month with a free tier for basic research.
• Limitation: Not designed for real-time lead generation or immediate brand mention alerts.

5. Brand24 (Reddit Module)

We have to include the incumbent. Brand24 does offer Reddit monitoring as part of its all-in-one suite. It will pick up keyword mentions from public subreddits and display them in your main dashboard alongside mentions from X, Facebook, and news sites.

The primary issue is noise. Because it's not Reddit-first, the filtering is basic. You can't easily isolate high-intent phrases or filter by subreddit-specific metrics. It’s useful for a high-level overview of brand health but falls short for teams trying to use Reddit for proactive engagement and lead generation. You'll spend a lot of time sifting through irrelevant mentions.

• Best for: Large marketing teams who already use Brand24 and want to consolidate all social listening, including basic Reddit mentions, into one platform.
• Pricing: Starts at $79/month.
• Limitation: Reddit monitoring is a feature, not the focus. Lacks the granular filtering and speed needed for effective lead gen.

Recommendation Paths: Which Tool is Right for You?

Your choice depends on your team size and primary goal.

• If you're a Solo Founder or Indie Hacker: Your time is everything. You need high-signal leads without the noise.
  • Recommendation: BillyBuzz for automated, high-relevance lead alerts, or GummySearch for deep customer research before you build.
• If you're a Small Startup (2-10 people): You need a scalable, affordable system to feed your sales or marketing team.
  • Recommendation: BillyBuzz is built for this. The Slack integration and AI scoring mean you can act on leads in minutes without hiring a dedicated social media manager. Redreach is a solid, Reddit-only alternative.
• If you're a Mid-Sized Marketing Team (10+ people): You need to show ROI and may need to integrate with a broader strategy.
  • Recommendation: If Reddit is a key acquisition channel, use a specialized tool like BillyBuzz for lead gen and a suite like Brand24 for broader brand tracking. Don't try to make one tool do both jobs poorly.

Ultimately, the best Brand24 alternative for Reddit monitoring is the one that moves you from passive listening to active engagement. The conversations that will build your business are happening right now on Reddit. You just need the right tool to find them.

Ready to stop missing out?

Start a 7-day free trial.