Trying to grow your business with SEO can feel like you're flying blind. You create content, you tweak your site, but are you actually ranking for the keywords that matter? Without solid data, you're just guessing. This was our exact problem at BillyBuzz. We needed to know what was working and what was a waste of our limited time and cash.
This guide isn't another generic list. It’s a founder-to-founder breakdown of the best keyword tracking software we've used and evaluated. We're cutting the marketing fluff to tell you which tools are best for daily checks, which are killer for spying on competitors, and which ones give you the most bang for your buck when you're just starting out. We'll show you what we actually do inside our company, sharing the exact filters and workflows we use to turn data into customers.
Before you track, you need to know what to track. If you're still figuring out your keyword list, our guide on the best keyword research tools can help you build that foundation.
Now, let's get into the tools that will give you the clarity you need to actually grow.
1. Semrush (Position Tracking)
Semrush is the Swiss Army knife of SEO. Its Position Tracking tool is a beast, but it’s part of a much larger suite. This makes it one of the best keyword tracking software options if you want everything in one place: rank tracking, site audits, competitor analysis, and backlink data. It connects all the dots for you.
What's actually useful is its ability to show you why you're ranking (or not). It points out opportunities for featured snippets, local packs, and other SERP features. For us, the cannibalization report is a lifesaver. It finds pages on our site that are competing against each other for the same keyword, which is a common problem as you scale content.
Key Features & Use Case
- Daily Rank Updates: Critical for seeing the immediate impact of a content update or for tracking keywords in a specific city for local SEO.
- Competitor Benchmarking: Track up to 20 competitors to see your "Share of Voice." It’s a clear metric to show your team if you're gaining or losing ground.
- SERP Feature & Cannibalization Reports: Identifies if you've won or lost a featured snippet and flags internal keyword conflicts that are hurting your rankings.
- Integrations: Hooks up with Looker Studio (formerly Google Data Studio) for custom dashboards, which is essential for reporting.
This is for teams that need to connect keyword performance to the bigger SEO picture. It's a lot to learn if you're a beginner, but it saves time in the long run. At BillyBuzz, we use its tagging feature heavily. We have tags for brand, informational, and transactional keywords. This lets us see at a glance if our blog content (informational) is ranking as well as our product pages (transactional).
| Feature Highlights | Pricing | Best For |
|---|---|---|
| Daily Tracking & Share of Voice | Starts at $129.95/month | Teams needing an integrated SEO suite |
| SERP Feature Visibility | Tracks 17+ SERP Features | Agencies and in-house SEOs |
| Robust Integrations | Looker Studio, GA4, etc. | Data-driven marketing departments |
While we use Semrush for Google, we apply a similar keyword mindset to other platforms. We cover this in our guide on how to monitor keywords on Reddit.
Website: https://www.semrush.com
2. Ahrefs (Rank Tracker)
Ahrefs is famous for its backlink data, but its Rank Tracker is top-tier, making it one of the best keyword tracking software tools for founders who obsess over competitor data. It’s built for people who need to see how rankings connect directly to backlinks and domain authority.
The standout feature is its historical rank chart. You can see exactly how your visibility, average position, and traffic have changed over time compared to your competitors. This is gold for figuring out if an algorithm update helped or hurt you. You can also see a snapshot of the actual SERP for any keyword, which helps you understand the context of the rankings.
Key Features & Use Case
- Deep Historical Data: See your ranking history from day one, which is crucial for showing long-term progress.
- Competitor Comparison & Share of Voice: Easily benchmark your SERP visibility against your main rivals.
- SERP Feature Tracking: Monitor who owns the featured snippets, "People also ask" boxes, and other SERP real estate.
- Advanced Filtering & Tagging: Segment keywords by tag, position, or traffic to get the exact report you need.
Ahrefs is for founders who need to tie rank tracking directly to their link-building and content strategy. The standard weekly updates are fine for most, though daily is a paid add-on. Inside BillyBuzz, we use the "SERP features" filter to find keywords where competitors own the featured snippet. This gives us a dead-simple, actionable to-do list: go optimize our content to steal that snippet.
| Feature Highlights | Pricing | Best For |
|---|---|---|
| Historical Rank Charts | Starts at $99/month | SEOs prioritizing data depth & history |
| Competitor Benchmarking | Up to 10 competitors per project | Content teams and competitive analysts |
| Integrated Research Suite | Keywords Explorer, Site Explorer | Users needing an all-in-one research tool |
This same research approach works beyond Google. You can use Ahrefs' tools to find hot topics on social platforms, a tactic we break down in uncovering hidden gems with keyword tracking on Reddit.
Website: https://ahrefs.com
3. Moz Pro (Rank Tracking)
Moz Pro is a classic in the SEO world. Its Rank Tracking tool is straightforward and effective, making it one of the best keyword tracking software choices for founders who want powerful data without a PhD in SEO. It's less intimidating than Ahrefs or Semrush and presents data in a very clean way.
Its real value is the user-friendly dashboard. It doesn't throw a hundred metrics at you. Instead, it gives you a clear "Search Visibility" score and highlights your wins and losses in SERP features. This helps you quickly see what's working, especially if you're tracking keywords across both mobile and desktop.
Key Features & Use Case
- Campaign-Based Tracking: Set up campaigns to track groups of keywords for desktop and mobile in different countries.
- SERP Feature Analysis: Shows you where you can gain more SERP real estate by winning snippets, image packs, or reviews.
- Competitor Performance: Add competitors to your campaign to see how you stack up against them for your target keywords.
- Scheduled Reporting: Automatically send PDF reports to your team or investors to keep them in the loop.
Moz Pro is perfect for small businesses and consultants who prioritize clarity. At BillyBuzz, we use its keyword labeling system to track funnel stages. We label keywords as top-of-funnel or bottom-of-funnel to see if our content strategy is balanced and driving conversions. The keyword limits on cheaper plans are a bit tight, but it’s a great tool to build your SEO foundation with.
| Feature Highlights | Pricing | Best For |
|---|---|---|
| User-Friendly Interface | Starts at $99/month | Small businesses & SEO beginners |
| SERP Feature Tracking | Tracks 11+ SERP Features | Teams prioritizing clear reporting |
| Integrated SEO Tools | Keyword, Link, & Site Audits | All-in-one users with a modest budget |
Website: https://moz.com
4. SE Ranking (Rank Tracker)
SE Ranking hits the sweet spot between features and price, which is why it's a favorite for agencies and founders on a budget. Its Rank Tracker offers accurate, daily keyword monitoring without the enterprise price tag, making it one of the best keyword tracking software options for getting maximum value.
What makes it so good is the granularity without the complexity. You can track keywords down to a specific city, monitor SERP features like the local pack and maps, and get daily updates—all in a clean interface. It gives you the power of more expensive tools but in a more accessible package.
Key Features & Use Case
- 100% Accurate Daily Rank Tracking: Fresh data every day, so you can make decisions quickly.
- Detailed Local & Mobile Tracking: Essential for any business with a local component. Track mobile and desktop results separately.
- White-Label & Scheduled Reporting: Create professional reports with your own logo and have them sent automatically.
- Integrated SEO Tools: Comes with a site audit, on-page checker, and backlink monitor to give you a full view of your SEO.
SE Ranking is for founders and agencies who need reliable, detailed rank tracking and professional reporting without breaking the bank. It can feel like a lot at first, but the value is insane. We’ve used its white-label reporting for side projects, and it makes you look incredibly professional with minimal effort. The daily updates give you confidence that the data is solid.
| Feature Highlights | Pricing | Best For |
|---|---|---|
| Daily Tracking & Share of Voice | Starts at $55/month | SMBs and agencies needing great value |
| Local Pack & Maps Visibility | Tracks hyper-local results | Businesses focused on local SEO |
| White-Label Reporting | Looker Studio & API Access | Agencies managing multiple client accounts |
Website: https://seranking.com
5. AccuRanker (Specialized Rank Tracker)
AccuRanker does one thing, and it does it better than almost anyone: track keyword ranks with insane speed and accuracy. It's not an all-in-one suite. It’s a specialized tool, making it one of the best keyword tracking software choices for agencies and data-driven teams that need the absolute freshest data, right now.
Its killer feature is on-demand rank updates. While most tools update daily, AccuRanker lets you hit a refresh button and see your new rank in seconds. This is a game-changer when you've just pushed a big site update or want to see the immediate impact of an algorithm change. Its API is also top-notch, built for teams that want to pull ranking data into their own custom dashboards.
Key Features & Use Case
- On-Demand Rank Updates: Get instant feedback on your rankings whenever you need it.
- Advanced Tagging & Segmentation: Group keywords for clean, granular reporting (e.g., by product, feature, or funnel stage).
- Robust Integrations: A powerful API and connections to BigQuery and Looker Studio for enterprise-level data analysis.
- SERP Feature Tracking: Clearly shows which SERP features you own and where your competitors are winning.
AccuRanker is for pros who treat rank data as a core business metric. It doesn't have the other SEO tools, but that's the point. At BillyBuzz, we use its API to pull ranking data into our internal BI tool, where we can overlay it with product sign-ups and conversion data. This gives us a level of customized analysis that you just can't get from an all-in-one suite.
| Feature Highlights | Pricing | Best For |
|---|---|---|
| On-Demand & Daily Updates | Starts at $129/month | Agencies and enterprises with large datasets |
| Powerful API & BigQuery | Scales with keyword volume | Data-centric marketing and BI teams |
| Advanced Segmentation | Unlimited tagging & filtering | Large-scale, complex SEO projects |
This kind of raw SERP data can be a goldmine. You can apply more advanced techniques to it, a concept we explore in our guide on using NLP for keyword analysis.
Website: https://www.accuranker.com
6. Serpstat (Rank Tracker)
Serpstat is another all-in-one SEO platform, but its Rank Tracker is notable for offering a ton of keywords and projects for the price. This makes it a great choice for freelancers or agencies managing a lot of clients without wanting to pay the premium for Semrush or Ahrefs.
The big win with Serpstat is API access on mid-tier plans. Most tools make you pay top dollar for API access, but Serpstat includes it much earlier. This is huge if you want to build custom reports or pull data into your own systems without committing to a massive plan. Its batch analysis features are also great time-savers for researching large keyword lists.
Key Features & Use Case
- Generous Limits & API Access: High limits for tracked keywords and projects, with API access on reasonably priced plans.
- Multi-Region & Competitor Tracking: Track keyword positions across multiple locations and keep an eye on your competitors.
- Position History & SERP Features: Visualize your ranking history and identify opportunities in SERP features.
- Scheduled Reporting: Automate your reporting to keep clients or your team updated without the manual work.
Serpstat is for users who need a lot of data and flexibility on a budget. The UI can feel a bit crowded, but the value is there. At BillyBuzz, we find its tagging system useful for separating client projects, which helps us quickly filter and analyze performance for different campaigns without everything getting jumbled.
| Feature Highlights | Pricing | Best For |
|---|---|---|
| API at Mid-Tiers | Starts at $69/month | Agencies needing API on a budget |
| High Keyword Limits | Generous limits per plan | Users managing multiple websites |
| Integrated SEO Toolkit | Research, Audit, Backlinks | All-in-one platform seekers |
Website: https://serpstat.com
7. Mangools (SERPWatcher)
Mangools is a suite of SEO tools designed for simplicity, and its SERPWatcher is a perfect example. It's one of the best keyword tracking software choices for solopreneurs and bloggers who find the big platforms overwhelming. It gives you the essential data in a clean, visual, and easy-to-understand format.
What makes SERPWatcher great is its Performance Index. This is a single score that combines your keyword positions with their search volumes, giving you one number to track your overall SEO progress. It’s a simple way to see if you're heading in the right direction without getting bogged down in details.
Key Features & Use Case
- Daily Rank Tracking: Get daily updates on your keyword positions for both desktop and mobile.
- Performance Index: A single metric to see your site's overall organic visibility at a glance.
- Interactive & Shareable Reports: Generate clean, good-looking reports that are easy to share with people who aren't SEO experts.
- Seamless Tool Integration: Bundled with their other tools (KWFinder, SERPChecker, etc.), creating a smooth workflow from research to tracking.
This is the perfect tool for freelancers and small teams who want a no-fuss rank tracker. The learning curve is basically zero. At BillyBuzz, we often recommend Mangools to other founders just starting out. It gives you the core tracking you need without the overwhelming complexity of a giant SEO suite. You can get it set up and tracking in minutes.
| Feature Highlights | Pricing | Best For |
|---|---|---|
| Performance Index & Daily Tracking | Starts at $49/month | Freelancers, bloggers, and SMBs |
| Bundled with 4 other SEO tools | Strong value proposition | Users wanting an affordable all-in-one |
| Simple, visual reporting | Easy-to-understand dashboards | Beginners and non-technical users |
Website: https://mangools.com
8. Advanced Web Ranking (AWR)
Advanced Web Ranking (AWR) is another specialist tool that's obsessed with accuracy. It’s not an all-in-one platform; it’s dedicated to providing precise, reliable, and highly customizable keyword data. This makes it one of the best keyword tracking software tools for agencies and teams that demand data integrity above all else.
What makes AWR different is its commitment to hyperlocal tracking. It can gather ranking data that mirrors a real user's search with incredible precision—down to a specific street address. This is a must-have for businesses that rely on local SEO or need to track performance across many different international markets where SERPs can vary wildly.
Key Features & Use Case
- Extensive Localization: Track keywords across a huge range of search engines and languages, with pinpoint geographic accuracy.
- Flexible Data Updates: Choose your update frequency (daily, weekly, etc.) and get on-demand refreshes when you need them.
- Powerful White-Label Reporting: Generate fully custom, branded reports—a major reason why agencies love it.
- Historical Data & API Access: Access years of ranking data and integrate AWR into your own dashboards via their API.
AWR is for SEO agencies and data-driven teams that need rock-solid, verifiable rank tracking. It doesn't have the feature bloat of some other platforms. For a founder just looking for one tool to do everything, it's probably not the right fit. But for those who need to get keyword tracking exactly right, its specialization is a huge strength.
| Feature Highlights | Pricing | Best For |
|---|---|---|
| On-Demand & Scheduled Updates | Starts at $49/month | Agencies needing precise, white-labeled data |
| Granular Local Tracking | Pinpoint accuracy by address | Local SEO & international businesses |
| Full API Access | Available on higher tiers | Teams with custom reporting needs |
Website: https://www.advancedwebranking.com
9. AuthorityLabs
AuthorityLabs is a no-fluff rank tracker. It does one thing—accurate, daily tracking—and does it well. This makes it one of the best keyword tracking software choices for agencies and consultants who value simplicity and white-label reporting over a million features they'll never use.
The killer feature here is unlimited users on every plan. This is a huge deal for agencies. Most platforms charge you per seat, which gets expensive fast. With AuthorityLabs, you can give access to your whole team and all your clients without your bill going up. It’s built for efficient client reporting.
Key Features & Use Case
- Daily Local & Mobile Tracking: Get daily updates on keyword positions tracked by city or zip code, essential for local businesses.
- Unlimited Users: Add your entire team and all your clients without paying extra.
- White-Label Reporting: Customize reports with your own branding to give clients a professional experience.
- Looker Studio Integration: A beta integration allows for more flexible and automated dashboard creation.
AuthorityLabs is for agencies or freelancers who need a dedicated, easy-to-use rank tracker that just works. It lacks the deep analytics of a Semrush, but its focused design means you get the data you need quickly and can present it professionally. We've recommended it to other startups that just need a simple, cheap way to monitor their main keywords without getting lost in complex metrics.
| Feature Highlights | Pricing | Best For |
|---|---|---|
| Daily Local Rank Tracking | Starts at $49/month | Agencies needing white-label reports |
| Unlimited Users on All Plans | No per-seat fees | Teams & consultants with many users |
| API & Looker Studio Access | Custom reporting options | Simple, automated client reporting |
Website: https://www.authoritylabs.com
10. SEO PowerSuite – Rank Tracker (desktop app)
SEO PowerSuite does things differently. Instead of a cloud-based SaaS, its Rank Tracker is a desktop app you install on your computer. This makes it one of the best keyword tracking software tools for anyone managing a massive number of keywords on a tight budget. Since it runs locally, you aren't limited by per-keyword pricing.
The main advantage is its unlimited tracking capacity. You pay for a license, not per keyword. You can track as many keywords and projects as your computer can handle. For freelancers and agencies that need to monitor thousands of terms, this is incredibly cost-effective compared to the monthly fees of cloud platforms.
Key Features & Use Case
- Unlimited Keywords & Projects: The only limit is your own hardware and proxy usage.
- Scheduled Rank Checks: Automate your rank tracking to run at specific times so you always have fresh data.
- White-Label Reporting: The Enterprise version lets you create professional, custom reports for clients.
- Geotargeted Rankings: Check rankings for any specific country, state, or even street address.
This is for SEO pros who are comfortable with a desktop app and prefer a one-time payment. It's not great for real-time team collaboration like a cloud tool, but the cost savings for large-scale tracking are huge. We considered it for a massive, one-off international keyword project where daily cloud tracking would have cost a fortune.
| Feature Highlights | Pricing | Best For |
|---|---|---|
| Unlimited Keyword Tracking | Starts at $299/year (Professional) | Freelancers and agencies with large keyword portfolios |
| Desktop-Based & Scheduled Checks | One-time/annual license model | Budget-conscious users with technical resources |
| Customizable Reporting | White-label options in Enterprise | Consultants who provide client SEO reports |
Website: https://www.link-assistant.com/rank-tracker
11. Ubersuggest (Neil Patel)
Ubersuggest is designed to be an accessible, affordable SEO tool, and its rank tracking is a core feature. It’s a solid choice for solo founders, bloggers, and small businesses who need the basics without the high cost or complexity of enterprise tools. It bundles rank tracking with keyword research and a simple site audit.
What makes Ubersuggest attractive is its focus on value, especially with its lifetime deal options. It makes SEO less intimidating, presenting data in a way that's easy for non-experts to act on. It covers the essentials: you can track keywords across different locations and on mobile devices.
Key Features & Use Case
- Daily Rank Updates: Get daily updates on your keyword performance, including mobile and local tracking.
- Integrated SEO Tools: Combine rank tracking with insights from the site audit and keyword research features.
- Competitor Tracking: Monitor your competitors' keyword rankings to find opportunities.
- Lifetime Plan Option: A unique offer for a one-time payment instead of a recurring subscription.
Ubersuggest is for freelancers and early-stage founders who need a reliable keyword tracker without a big monthly bill. The UI is clean and simple. At BillyBuzz, we'd suggest this to founders just starting their content strategy. Its "Content Ideas" feature sits right next to the keyword data, giving you a simple workflow for creating new content based on ranking opportunities.
| Feature Highlights | Pricing | Best For |
|---|---|---|
| Daily Tracking & Multi-Location | Starts at $29/month | Solo entrepreneurs & SMBs |
| Lifetime Payment Option | Varies by promotion | Users seeking long-term value |
| Simple, All-in-One Interface | Site Audit & Keyword Tools | Beginners and non-expert users |
Website: https://neilpatel.com/ubersuggest
12. G2 – Rank Tracking Software Category
This isn't a tool, but a resource. G2’s Rank Tracking category is where you go to cross-check your decision. It aggregates real user reviews and comparisons for dozens of tools. It's the best way to validate your choice before you swipe your credit card.
What makes G2 crucial is that it's a neutral third party. Before you commit to a tool, a quick look at its G2 page can reveal common complaints or highlight a feature you missed. It's your defense against slick marketing and buyer's remorse.
Key Features & Use Case
- Aggregated User Reviews: Read honest pros and cons from real users to understand performance and customer support.
- Feature & Satisfaction Filters: Compare tools side-by-side based on the features that matter to you.
- Market Presence Grids: See who the market leaders are and identify niche players that might be a better fit.
- Vendor Profiles & Trial Links: Easily access websites, pricing, and free trials from one place.
This is for founders in the final stage of making a decision. At BillyBuzz, we use G2 to vet our top 2-3 choices before buying. We filter reviews by "small business" to make sure the feedback is from companies like ours. This simple step has saved us from buying tools that were too complex or just didn't deliver.
| Feature Highlights | Pricing | Best For |
|---|---|---|
| Real User Reviews & Ratings | Free to access | Vetting and comparing software choices |
| Side-by-Side Comparisons | Vendor pricing listed | Finalizing a purchase decision |
| Niche Tool Discovery | Links to vendor sites | Discovering alternatives to major players |
Website: https://www.g2.com/categories/rank-tracking
Top 12 Keyword Tracking Tools — Feature Comparison
| Tool | Core focus | Update frequency & coverage | Best for | Unique selling points | Pricing notes |
|---|---|---|---|---|---|
| Semrush (Position Tracking) | All‑in‑one SEO suite with rank tracking, research & audits | Daily desktop & mobile; multi‑location & competitor tracking | Teams & agencies wanting integrated SEO toolkit | Share of Voice, SERP feature visibility, robust reporting | Higher tiers; premium-priced but feature‑rich |
| Ahrefs (Rank Tracker) | Research & backlink‑centric toolkit with rank tracking | Weekly by default; daily via add‑on; global coverage | Research‑driven teams needing deep data & links | Large link/index coverage, clear historical trends | Add‑on for daily updates; mid‑to‑high pricing |
| Moz Pro (Rank Tracking) | Campaign‑based tracking inside approachable SEO suite | Scheduled reports; desktop & mobile; SERP features | Users who prefer simple UI and campaign views | Easy onboarding, keyword tagging, branded reports | Flexible add‑ons; quotas tighten on lower plans |
| SE Ranking (Rank Tracker) | SMB/agency all‑in‑one with daily tracking & reporting | Daily by default; local, maps & mobile support | SMBs and agencies on a budget needing daily data | Competitive pricing, white‑label reports, Looker Studio | Competitive pricing; good value for features |
| AccuRanker (Specialized Rank Tracker) | Dedicated, high‑speed rank tracking at scale | Daily & on‑demand updates; geo/device depth | Agencies/enterprises with large keyword sets | Fast refresh, API/BigQuery, raw SERP exports | Pricier specialist; premium enterprise fees |
| Serpstat (Rank Tracker) | All‑in‑one with generous project limits & API | Daily/weekly options; multi‑region support | Users needing larger limits and API access | Good value for scale, scheduled reports, API | Mid‑tier pricing with good limits |
| Mangools (SERPWatcher) | User‑friendly bundle (SERPWatcher + KW tools) | Daily tracking & performance index | Small teams, solo founders, beginners | Simple UI, quick setup, bundled tools | Attractive pricing for small users; budget‑friendly |
| Advanced Web Ranking (AWR) | Accuracy‑focused specialist with extensive reporting | Flexible scheduling; wide engine/locale coverage | Teams prioritizing precision and white‑label reports | Highly customizable reports; accuracy reputation | Specialist pricing; focused on large‑scale tracking |
| AuthorityLabs | Straightforward daily rank tracking & white‑labeling | Daily updates with local & mobile data | Agencies needing simple setup & branded reports | Unlimited users, easy pricing, white‑label output | Simple pricing; narrower feature set |
| SEO PowerSuite – Rank Tracker (desktop) | Desktop app with unlimited keywords (hardware‑dependent) | Scheduled checks; exportable reports; local resource dependent | Users with huge keyword lists preferring license model | Cost‑effective for very large lists; one‑time/annual license | License‑based (one‑time/annual); requires local setup |
| Ubersuggest (Neil Patel) | Budget SEO tool: tracking + research & audits | Daily updates on eligible plans; mobile support | Budget‑conscious users or lifetime‑plan seekers | Low entry cost; simple UI; lifetime option available | Low entry; lifetime plans available but vary |
| G2 – Rank Tracking Software Category | Review & comparison platform for rank trackers | Up‑to‑date user reviews, ratings & feature filters | Buyers validating satisfaction & discovering vendors | Aggregated reviews, pricing snippets, vendor links | Free to use; pricing shown may lag vendor sites |
Final Thoughts
Choosing the right keyword tracking software is about picking a partner for your growth. The best tool is the one that fits how you actually work. It’s not about having the most features; it’s about having the right data to make smart decisions.
Recapping what we've covered, there's no single "best" tool. It depends entirely on your situation.
How to Choose Your Ideal Keyword Tracking Software
Here's a founder-to-founder guide to making the right call:
For the All-in-One Command Center: If you want one tool to rule them all, go with Semrush or Ahrefs. They combine rank tracking with site audits, backlink analysis, and competitor research. They're expensive, but they give you a complete picture of your SEO. To help decide between the giants, check out a detailed comparison of Semrush, Ahrefs, and Moz.
For Pure, High-Speed Tracking: If all you care about is fast, accurate rank tracking without the extra fluff, a specialist tool is your best bet. AccuRanker is for pros who need on-demand data. SE Ranking is a fantastic value, giving you daily tracking at a great price.
For Bootstrapped Founders and Solopreneurs: When cash is tight, Mangools' SERPWatcher and Ubersuggest are great starting points. They are easy to use and provide the core features you need without the high monthly cost. SEO PowerSuite's desktop app is another great option if you prefer a one-time payment.
How We Use Keyword Tracking at BillyBuzz
At BillyBuzz, we use a two-pronged approach. We use a traditional SEO suite like Ahrefs to track our main website's rankings on Google for keywords like "best keyword tracking software." This is our marketing engine.
But we also use our own tool, BillyBuzz, for conversational keyword tracking. We don't just want to know who ranks on Google; we want to know who is talking about a problem right now on Reddit, Twitter, or Hacker News.
Here’s a look inside our setup:
- Alert Rule: We have an alert for
(keyword tracking OR rank tracker) AND (software OR tool OR alternative)in subreddits liker/SEO,r/bigseo, andr/marketing. - Filter: We filter for posts with
>2 commentsto focus on active discussions. - Response Template (Internal): We don't use canned responses, but we have an internal guideline:
- Acknowledge their specific problem.
- Share a genuine insight from our experience (e.g., "We found that tracking local rank in AccuRanker was a game-changer for our service-based side project.").
- Only mention BillyBuzz if it’s a natural fit for their problem. No hard selling.
This lets us find potential customers and help them directly, building brand trust long before they ever Google our name. It’s the difference between waiting for people to find you and going to where they are.
The best keyword tracking software is the one that gives you data you can act on. Start a free trial, see which interface you like, and pick the tool that will help you stop guessing and start growing.
Once you know which keywords to target, the next step is discovering where those conversations are happening right now. At BillyBuzz, we help you find and engage with potential customers discussing your keywords on social media and online communities. See how you can turn keyword insights into real customer relationships with BillyBuzz.